24Sep 2020
calculate customer lifetime value CLTV LTV by business as an art

The Customer lifetime value (CLTV) model gives you the advantage of forecasting your revenue from customers for a specific period, usually it is for one business year.

15Aug 2020
typical SaaS software as a service sales cycle

SaaS purchase cycle depends on the price and the overall complexity and size of the solution. Typical SaaS sales cycle model…

13Dec 2019
iterating your business strategy to lifecycles

In today’s world, where new technologies are constantly reshaping customer experiences, and startups can capture market share faster than ever before, it’s critical for product teams to be willing and able to quickly iterate on their product strategy.