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Lead Generation and Marketing Conversion Terms

Traffic (Website Traffic)

Traffic refers to web users who visit a website. Website traffic is measured in visits, sometimes called “sessions”.

Lead Traffic

The stream of the generated leads with lead’s personal and contact data from us (lead generator) to you (lead buyers)

Lead Buyer (Advertiser or Merchant)

A company is interested in receiving certain volumes of qualified leads or website traffic that can be turned into future customers/clients. Also known as an “advertiser” or a “merchant”.

Marketing Campaigns

Mostly digital campaigns using the most modern tools and technology to attract your potential customers and generate relevant leads and website traffic among your target audience.

CPC (Cost per Click)

A pricing model, where the lead buyer pays for the number of visitors coming to a website. Ideal if you need to spend a lot of website traffic to your website or landing page.

CPL (Cost per Lead)

A pricing model, where the lead buyer pays for receiving explicit lead’s data interested in the lead buyer’s offer, service, or product.

CPS (Cost per Sale)

A pricing model, where the lead buyer pays for the number of generated sales. A lead needs to go through the whole lead buyer’s sales process of becoming a customer.

CPA (Cost per Action)

A pricing model, where the lead buyer pays for a specific action that a lead has to do, eg. filling out a form, submitting a credit card, or uploading a file.

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