Tag Archives: Cost

The Customer lifetime value (CLTV) model gives you the advantage of forecasting your revenue from customers for a specific period, usually it is for one business year.

During the years of analyzing the market, sales approach and different statistics, we collected some interesting information about the common behavior of companies during the sales process and related brand promotion or marketing activities.

It’s often a problem to understand specific terminology when you are not an expert in a particular area. Especially when you are hiring an external company for this job. Usually, not understanding the dictionary can increase the price you pay for marketing service for 10-15 percent. Pretty much, isn’t it?

The evolution of this research suggests the best ways to apply. With luck, this knowledge will help companies think about better ways to compensate salespeople.