It’s often a problem to understand specific terminology when you are not an expert in a particular area. Especially when you are hiring an external company for this job. Usually, not understanding the dictionary can increase the price you pay for marketing service for 10-15 percent. Pretty much, isn’t it?
Affiliate marketing
Complete marketing vocabularyAffiliate marketing is a type of performance marketing that works on a partner basis. This is a partner – a business that wants to promote a product or service, and an influencer advertiser who recommends a service or product to their followers through a link from which they receive commission terms
Barter
Barter is actually a barter shop. The company offers its product in exchange for space in the media (on social networks, radio, or television).
Copywriting
Copywriting is the creative writing of texts for various purposes. They try to attract the customer’s attention and convince them to take action (adding the product to the cart).
Direct marketing
Direct marketing is a method of marketing communication that uses direct communication with customers. It focuses on specific customers of the company. For example, sending a letter, by phone or in person.
Target group
A specific idea of the client to whom the advertising campaign should be focused on. It is determined based on socio-demographic parameters and describes the client’s vision. This is a very important step in creating campaigns for more targeted media buying. This increases the effectiveness of your advertising and makes better use of your investment.
Emailing
Emailing is one form of direct marketing. It is a targeted bulk sending of email messages to a specified list of addresses, who have agreed to this form of addressing. By emailing the company builds a relationship with its customers and builds a brand.
Facebook marketing
Facebook marketing is a set of activities in which a company uses the Facebook social network as a channel of communication with potential customers. Facebook serves as a business card for the company and allows easier communication with the customer.
Google Analytics
Google Analytics is an application from Google that measures website traffic. With Google Analytics, you can track which marketing actions are most effective.
Influencer
An influencer is a person who has an influence (social or consumer) on his followers. Nowadays, this term is connected with social networks – Instagrammers, YouTubers, bloggers. Companies use these personalities to promote their products.
Crisis communication
Crisis communication is an essential element in the field of Public Relations. It solves all situations that may damage the company’s reputation and its functioning on the market. Mainly to reduce negative publicity, which could affect the reputation and subsequent operation of the organization.
Linkbuilding
Linkbuilding is building backlinks. A search engine optimization method that raises brand awareness over the long term and brings visitors from organic search.
Marketing strategy
Marketing strategy is a long-term process that aims to set the company’s marketing goals, fulfill the vision, and create a unique position on the market.
It deals with finding and acquiring customers or clients.
Marketing mix
A marketing mix is a set of marketing tools that interact with each other.
The basic marketing mix is 4P (Product, Price, Place, Promotion).
There is also a marketing mix that looks at 4P as a buyer, called 4C (Customer Value, Cost to the Customer, Convenience, Communication).
Newsletter
A newsletter is typically an email that the business regularly sends to inform customers about news or discounts. It is sent to people who volunteered to receive these emails.
Online marketing
Online marketing is a collective term for marketing activities in the Internet environment.
As a field, it includes a number of other specializations and sub-areas (eg, social media marketing), which overlap and complement each other.
Unlike offline marketing, the internet environment offers completely different opportunities and is developing much faster.
Public relations
Public relations is a set of long-term activities through which a company builds and maintains relations with its surroundings and the public.
It includes problem management, ensures the provision of information to the public, helps management in public awareness.
Brand Awareness
Brand awareness is an indicator of how well your target audience knows the brand.
A distinction is made between types of knowledge, spontaneous and supported, and is quantified by asking consumers how many, when, how often, etc.
Remarketing
Remarketing is targeting your ad campaigns to users who have previously visited your website.
Report
The report is made as a summary of the results of the work performed for a certain period. It can be weekly, monthly, quarterly, and even yearly. It is usually done as a presentation, where the results are supported by graphs or statistics using a relevant application.
SEO
Search Engine Optimization (part of Search Marketing) consists of a better display of pages in search engine results (SERP) on so-called search engines.
The result of the optimization is that if someone enters a keyword into your search engine (associated with your website/product), your site will appear in the top positions in natural (unpaid) search results.
SEM
(Search Marketing or Search Engine Marketing) is one of the most widespread forms of advertising on the Internet.
It uses Search Engines to display ads or specific pages. It works based on the user’s search for specific keywords.
SERP
Search Engine Result Page – search engine results page.
Press conference
A press conference is an event organized to communicate information to the media and the public. This could be, for example, introducing a new product or commenting on a problem. It is one of the tools of public relations.
Performance marketing, or Performance Marketing
This is a form of marketing that aims to improve sales, inquiries, or other measurable activities on your site. There are several types of performance marketing – image campaign, sales campaign, reminder campaign.
Webinar
A webinar is online training. The participant does not have to go to any special place. All she needs is an internet connection and the equipment needed for a call (microphone, headphones, or webcam).
YouTuber
Youtuber is a person who creates content on the Youtube platform. Today, YouTubers are very popular and have a large fan base. Youtube videos can deal with, for example, making vlogs, hauls, or even reactions.
Mark
The brand is a symbolic name for all information related to a product. Includes organization name, promotional slogan, logo, and appearance. When branding, one should think of the products they offer.